We build and operate the intelligent layer that sits between homeowner dreams and retail execution. Powered by proprietary Demand Organisation Technology.
€71B
Market Opportunity
20min
Idea to Plan
At the core of every DemandOps product is a unified technology stack. We don't just build apps; we build a scalable engine for home improvement demand.
Proprietary AI methods and product intelligence built on a single core.
Tailored specifically to country regulations, catalogs, and cultures.
One engine powers multiple consumer-facing apps, creating network effects.
Launching via TuinPlan, our first vertical in intelligent garden planning.
Unlike generic AI tools, our system combines multiple data sources with deterministic guardrails. The result: dramatically higher accuracy and contractor-ready output that actually converts.
AI outputs are validated against real-world data sources, not just generated. This eliminates hallucinations and produces plans you can actually execute.
Every plan includes real products, exact quantities, and step-by-step instructions. Ready to purchase, ready to build.
See the complete transformation, then tackle it in manageable phases. One clear vision, multiple affordable projects that unfreeze action.
Consumer-ready experiences that capture homeowner desires early.
The same engine applied to additional home improvement categories across Europe.
Localized versions adapted to regional retailer ecosystems and languages.
Our products reach homeowners at the critical "I'm ready, but don't know how" moment - before paralysis kills momentum.
"I spent €4,000 on a garden design only to get a quote for €100,000. I was stuck. That frustration sparked the idea of phased, AI-planned projects."
