DemandOps builds and operates a portfolio of category-specific and country-specific products - all powered by our proprietary Demand Organisation Technology, which turns homeowner dreams and frustrations into actionable, purchasable projects.
We're building a scalable ecosystem that unfreezes the €71B European home improvement market. Our unified platform, built on proprietary IP, captures and structures consumer demand - powering localized brands that convert inspiration into confident execution.
At the core of every DemandOps product is the same proprietary system - a multi-layer technology that transforms homeowner dreams and frustrations into organized, ready-to-execute demand. This shared technology platform enables us to replicate success efficiently across categories and geographies.
Proprietary AI methods, data models, and product intelligence built on a single platform, deployed across all brands.
Each brand is tailored to a specific home improvement category and country.
One engine powers multiple consumer-facing apps - creating network effects in data and demand.
Launching through TuinPlan, our first vertical in intelligent garden planning (December 2025).
Our proprietary IP converts homeowner desires into structured, actionable demand - connecting inspiration to retail execution.
Uses computer vision and multimodal AI to understand homeowner desires from photos, voice, and other inputs - capturing the vision, problem space, and solution space.
Matches projects to purchasable products and pricing from retail partners.
Breaks complex renovations into achievable, phase-based projects.
Aggregates category-level insights to improve accuracy and scale.
Built once. Applied everywhere.
A single IP stack powering every product in the DemandOps portfolio.
Across Europe, billions in potential sales are lost every year as homeowners get stuck between inspiration and execution. DemandOps products activate that frozen demand - converting it into structured, qualified retail opportunities.
Our mission is to unfreeze demand in the €71B European home improvement market - one category and one country at a time.
Starting with gardens through TuinPlan, we're expanding across every major home improvement vertical using the same DemandOps technology foundation.
We're building a repeatable model that turns dreams into execution, across every home, in every market.
Each DemandOps brand applies our technology to a specific category - delivering localized, consumer-ready experiences that capture homeowner desires early and drive retail demand.
Intelligent Garden Planning
Upload photos, receive actionable plans, phased projects, and real shopping lists.
Status: Live in the Netherlands
Our first vertical applying Demand Organisation Technology to garden renovations - proving the model that will scale across categories and geographies.
Validated Demand, Proven Model
Applying the same IP foundation to new verticals based on validated consumer demand research.
Expansion categories under evaluation include kitchens, bathrooms, flooring, and outdoor living - each following the same demand organization model validated through TuinPlan.
Expanding Across Europe
Localized versions of our brands adapted to regional retailer ecosystems.
Each market gets tailored products with local language, pricing, and retail partnerships - all powered by the same core technology platform.
Our products reach homeowners at the critical "I'm ready, but don't know how" moment - before paralysis kills momentum. We deliver fully specified, purchase-ready demand directly to retailers, manufacturers, and service providers.
DemandOps began with a simple realization: millions of homeowners want to improve their spaces but are paralyzed by complexity, cost, and uncertainty.
Our founder's experience transforming a €100,000 garden quote into €33,000 of achievable DIY projects became the blueprint for a scalable system - one that transforms ideas into doable plans for everyone.
"I spent €4,000 on a designer and got a €100,000 quote. So I broke it into around 10 phases at roughly €3k each - completing the project in stages for under a third of the original cost. That phased approach became the foundation of TuinPlan - the AI-powered app I wish I had at the time - and ultimately, DemandOps."
From that experience, we built a repeatable operating system - Demand Organisation Technology - that now powers an entire portfolio of home improvement products across Europe.
