Launching with TuinPlan in the Netherlands

Turning home-improvement ideas into projects that get done.

DemandOps helps households turn a home-improvement idea into a clearly specified project on their own property, sequenced into steps they can afford. TuinPlan starts with gardens.

One big job
Doable steps

Drag to rotate

Our thesis

Home projects stall for want of a clear plan.

Most home improvements that never happen stall at the start. The ambition arrives as one big, vague job that is hard to agree on, price or afford. We help households turn it into a clear specification and a sequence of steps, kept with the property so they can phase the work over time and pick up where they left off.

Specify it.

Inspiration is easy to find. What stalls a project is not knowing exactly what should change in your own home, how big it is and roughly what it costs. A clear specification gives the household something to agree on.

Sequence it.

A project priced as one large job often never starts. Split into steps in a sensible order, the same ambition becomes affordable, one step at a time.

Make it doable.

A vague request is hard to price and easy to decline. A well-defined step can be done by whoever suits it: a professional, a handy local helper or the owner.

For everyone.

A personal design and a considered plan used to need a paid architect. AI can now understand a photo of your own home, change only what you ask for and help turn the result into practical steps.

“

I paid more than €4,000 for a garden design and got back a €100,000 quote with no options and no phasing. So I made my own plan: ten €3,000 projects, done over a few months with local weekend helpers. TuinPlan is the app I wish I’d had at the start.

Adrian McPhee · Founder, DemandOps
How it works

In TuinPlan, it starts with your own garden.

Work in your own order. Everything stays with your garden, ready for the next decision.

  1. 01

    Capture your garden

    Enter your address. Your plot, house and sunlight are already there. Add a few photos of how it looks today.

  2. 02

    Find your style

    Choose a style you love and say what should stay and what can change.

  3. 03

    Create a Vision Card

    See your own garden transformed, then try other directions.

  4. 04

    Ask what friends think

    Share your Vision Card. Family and friends vote and comment without installing anything, and you choose which feedback shapes the next design.

  5. 05

    Keep and develop your design

    Refine the layout on a computer, or save a Garden Spec with measurements and an estimate to share as a PDF.

First product

TuinPlan

Garden architect.In your pocket.

See what your own garden could become, decide on it together and save it as a Garden Spec to act on.

It helps you decide. Detailed construction choices can follow with whoever does the work.

Visit TuinPlan

Your own garden

Your plot, the sun through the seasons and your own photos, kept together and reusable for every design.

True to size

Refine the layout at real scale on a bigger screen, with products that fit both the design and the space.

A plan to act on

Save the design as a Garden Spec with measurements and an estimate, in the app or as a PDF, ready to discuss with whoever does the work.

For partners

Clearer projects, earlier.

TuinPlan meets households while a project is still taking shape, and helps turn it into a Garden Spec. By the time a project reaches you, the household has already seen it, discussed it and agreed on it. We are open to focused partnerships in the Netherlands with organisations that want more home projects to start well and finish well.

Explore a focused partnership

Tell us which home projects your customers struggle to start, and what a good outcome would look like.

hello@demandops.com