Launching with TuinPlan in the Netherlands

Turning home-improvement intent into projects that get done.

DemandOps helps homeowners shape a clear plan on their real property, then connects it to the products and professionals needed to move forward. TuinPlan starts with gardens.

The gap

Homeowners have ideas.
Execution is the hard part.

A project has to reconcile taste, the real property, household needs, budget, products and professional work. Today those decisions are scattered across inspiration sites, maps, shops, spreadsheets and quotes.

For homeowners

See what fits, compare directions, decide together and turn one overwhelming ambition into realistic phases.

For partners

Meet the household while the project is still being formed, with a clearer brief and a measurable path toward products or services.

How it works

A planning loop built around the real property

Start with the place. Move between ideas, layout and feedback until a direction is ready, then act in practical phases.

01

Start

Begin with the address, plot and current garden.

02

Explore

Move between the style you love and the layout that fits.

03

Refine

Share alternatives, use feedback and revisit what needs to change.

04

Plan

Turn the chosen direction into practical project phases.

05

Act & return

Find the right products or help, complete a phase and come back as the garden changes.

Public launch October 2026

TuinPlan

A garden architect in the homeowner's pocket. Start with your real garden, explore different directions, decide together and turn the result into a practical plan.

Visit TuinPlan

A garden that evolves with you

Plan one practical phase now, then return as the garden, household and ambitions change.

From plan to next step

Plans can connect to relevant products, expert review and professional services when the household is ready.

Made for decisions together

Share alternatives, collect useful feedback and move forward with a direction the household understands.

Designed for better decisions

Useful AI starts with the real project

DemandOps uses AI to help people explore possibilities, clarify what they want and keep each idea connected to the actual property and a practical next step.

Real property

Plans begin with the actual plot and current space.

Room to explore

Try different directions, use feedback and keep improving the plan.

Products in context

Recommendations are tied to the plan and where they fit.

Clear next steps

A chosen direction can become practical phases, products and professional conversations.

For partners

Earlier, better-formed demand

TuinPlan meets homeowners while the project is being shaped. Partners can help fulfil a plan that already has property context, a chosen direction and clearer project intent.

Product and retailer handoffs
Expert review and professional services
Focused pilots with clear outcomes
Better journeys from planning to fulfilment

Explore a focused partnership

We are exploring focused partnerships in the Netherlands around product access, expert input and measurable handoffs.

"I paid for a garden design and received an execution quote with no practical route from one to the other. I built TuinPlan so households can explore, decide, phase and actually move forward."