Unfreezing Demand Through Intelligence

The Operating System for Home Improvement

We build and operate the intelligent layer that sits between homeowner dreams and retail execution. Powered by proprietary Demand Organisation Technology.

€71B

Frozen European Demand

20min

Idea to Plan

One Foundation.
Infinite Applications.

At the core of every DemandOps product is a unified technology stack. We don't just build apps; we build a scalable engine for home improvement demand.

Unified Platform

Proprietary AI methods and product intelligence built on a single core.

Local Context

Launching in the Netherlands with authoritative Dutch data sources, local product catalogs, and market-specific intelligence.

Scalable System

One engine powers multiple consumer-facing apps, creating network effects.

Proven Model

Launching via TuinPlan, our first vertical in intelligent garden planning.

The Demand Organisation
Technology Stack

Unlike generic AI tools, our system combines multiple data sources with deterministic guardrails. The result: dramatically higher accuracy and contractor-ready output that actually converts.

01

Deterministic Guardrails

02

Purchasable Product Lists

03

Phased Project Plans

04

Contractor-Ready Output

05

Vision + Actionable Steps

Ground Truth Validation

AI outputs are validated against real-world data sources, not just generated. This eliminates hallucinations and produces plans you can actually execute.

Contractor-Ready Output

Every plan includes real products, exact quantities, and step-by-step instructions. Ready to purchase, ready to build.

Vision + Affordable Next Steps

See the complete transformation, then tackle it in manageable phases. One clear vision, multiple affordable projects that unfreeze action.

Product Portfolio

Consumer-ready experiences that capture homeowner desires early.

Launching Q2 2026

TuinPlan

The intelligent garden planner for Dutch homeowners. From photo to shoppable plan in minutes, powered by authoritative property data and AI vision generation.

Visit TuinPlan

Geo Expansion

Starting in the Netherlands, then expanding across Europe with localised data, catalogs, and retail ecosystems.

Future Verticals

The same engine applied to additional home improvement categories across Europe.

Retail Partnerships

Integrate our demand engine into the Dutch home improvement ecosystem. Receive qualified, structured demand ready for transaction.

How TuinPlan Works

From address to actionable plan in one session.

01

Enter Your Address

Authoritative property data creates a precise digital twin of your garden - boundaries, buildings, and functional zones.

02

Capture What Exists

Photograph your garden and describe what you want. AI identifies existing elements and understands your intent.

03

See Your Future Garden

AI generates realistic vision cards showing how your garden could look. Compare multiple scenarios before committing.

04

Shop and Execute

Every vision links to real products with exact quantities. Add to basket directly from the vision, break it into affordable phases, and start this weekend.

For Retail & Industry Partners

Our products reach Dutch homeowners at the critical "I'm ready, but don't know how" moment - before paralysis kills momentum.

Qualified, structured demand ready to transact
Category intelligence and early homeowner desire data
White-label and co-branding opportunities
Scalable integrations across multiple countries

Partnership Inquiries

Interested in retail integrations, licensing, or strategic collaboration in the Dutch market? We'd love to hear from you.

"I spent €4,000 on a garden design only to get a quote for €100,000. I was stuck. That frustration sparked the idea of phased, AI-planned projects."